(New York, NY) -- Fast-food giants could be gearing up for a price war in January.
Credit Suisse says McDonald's new value meal menu is likely to trigger a pricing duel. The new menu includes any size soft drink and a cheeseburger for a buck. Happy meals and triple cheeseburgers will cost three-dollars. Jack-in-the-Box and Taco Bell have already announced plans for adding cheaper menu items in early 2018.
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