(New York, NY) -- A number of television's top content providers are considering ways to crack down on password sharing.
Bloomberg reports that Netflix, HBO and a number of cable TV giants are discussing ways to keep people from viewing their content without paying for it. One industry expert says password sharing is costing them about six-point-six-billion-dollars a year. That number is expected to grow to nine-billion by 2024.
Some of the measures under consideration include forcing users to change their passwords on a regular basis; making them enter a code sent to their phones; and possibly in the future requiring a thumb print to view content. The downside is they worry that putting too many hurdles in the way may lead to subscribers deciding it's not worth it and canceling their service.
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